"Turning a book face out is an act of tremendous power, or so it feels when you are working at an independent bookstore at a moment that has major chains shrinking and Amazon wreaking havoc with publishing's already fragile ecosystem.... You can also show a little love to an obscure mid-list paperback you just discovered suffocating between two behemoth hardcovers--simply because it feels like the right thing to do.... You can't save every life. You can't save every book. But you can at least throw lifelines now and then. Turning a book face out is the micro version of Stephen Colbert bestowing likely bestsellerdom on a debut novel caught in the Hachette/Amazon crossfire."
--Susan Coll of Politics & Prose Bookstore, Washington, D.C., in an Atlantic magazine piece headlined "Shelving to Save a Book's Life.