"Turning a book face out is an act
of tremendous power, or so it feels when you are working at an
independent bookstore at a moment that has major chains shrinking and
Amazon wreaking havoc with publishing's already fragile ecosystem....
You can also show a little love to an obscure mid-list paperback you
just discovered suffocating between two behemoth hardcovers--simply
because it feels like the right thing to do.... You can't save every
life. You can't save every book. But you can at least throw lifelines
now and then. Turning a book face out is the micro version of Stephen
Colbert bestowing likely bestsellerdom on a debut novel caught in the
Hachette/Amazon crossfire."
--Susan Coll of Politics & Prose
Bookstore, Washington, D.C., in an Atlantic magazine piece headlined
"Shelving to Save a Book's Life.