Monday, November 17, 2008

Subtitle this story the Subtitles You Regret.

Using the example of A Bound Man: Why We Are Excited About Obama and Why He Can't Win by Shelby Steele, which was published by the Free Press late last year, the New York Times notes that "many an author has come to incorrect conclusions, but only a few have had the courage to make a prediction in a title that could be directly contradicted."

Steele told the Times, "My feeling is that I stand by every word of the analysis--what is between the covers of the book." He chose the subtitle, he said, when Obama was trailing Hillary Clinton in the polls.

The subtitle will change when the book appears in paperback.

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